Youth Design Class of 2012′s first Thursday Morning Workshop at Digitawas absolutely amazing! It was an enjoyable experience for everyone and we’d like to give Digitas and all who helped out a huge THANK YOU for the wonderful time.
The day started off with a welcome from Rob Rizzo, Executive Creative Director at Digitas. He discussed his role within the company, what it entails, and how it’s different from the job of a Designer.
Youth Designers then split into two groups and went on a tour of the building, one group was led by Shannon O’Brien, Associate Resource Allocation and the other by Quinnton Harris, Associate Art Director. The Youth Designers were led through various floors of the building and introduced to a variety of people who all play different roles within the company.
After this general tour Youth Designers were led into the Mobile Lounge which is a room that showcases how Digitas uses cutting-edge mobile technology paired with great design to create applications and products for clients that promote brand awareness and leave an impression on the consumer. Augmented Reality, QR Code Utilization were just a couple of the technologies showcased in the Mobile Lounge.
Next was the Always On Room, which was created exclusively for one of Digitas’ clients. The room contains 6 flat displays all connected on the wall containing various social media websites and news sites. This set-up allows Digitas to implement advertising campaigns across various social media platforms in real time as well as respond to relevant trends and news topics related to their clients’ brand.
The two groups then reconvened in the Conference room for a Creative Panel, which was the last activity of the day. There was a presentation from several employees of Digitas who spoke to their pathway to pursuing design as a career, their current positions at Digitas, as well as providing words of wisdom and advice to the Youth Designers. This was followed by an engaging Q&A session during which, Youth Designers were given the chance to ask the presenters anything they were curious about. Many insightful questions were asked which sparked a very interesting and informative dialogue between Youth Designers and these incredible design professionals from Digitas.
With that, the great morning at Digitas came to an end. Youth Designers then headed back to their respective firms to continue their workday.