Hello, my name is Malcolm Davidson and I would like to tell you a little bit about my time working in the Marketing & Communications department at Northeastern University.
What I normally did at Northeastern was shadow people, go to meetings, and learn all the (sometimes odd) terms that the staff used to describe elements of their projects. I also did research on various things like typography and ad campaigns so I could give my input on visual and conceptual ideas.
The best part was learning about all the “ins and outs” of design and getting to understand and become more familiar with major design programs such as Adobe illustrator, Photoshop, and InDesign. I gained so much from my one-on-one time with the designers — everybody who worked with me is amazing at what they do! It was insane to watch them speed across the screen using all sorts of interesting keyboard commands and learn them as I watched them work.
Working at Northeastern was one of the best learning experiences I have ever had! I got to see how a real marketing firm works, and had the great opportunity to help with brainstorming sessions for all kinds of projects from brochures to banners to magazines, and even an advertisement for the New York Times.
My experience taught me so much about design and has really motivated me to pursue it in my life. I would like to thank Stacey Bakaj, Bruce Ployer, Allison Tanenhaus, and Kristy Tillman for all their awesome feedback, help, and ideas – without them I would have been so lost.
Thanks to our Youth Design mentor Bruce Ployer !