West Elm is a modern-contemporary furniture & home decor store. It has many locations throughout the States- and I got somewhat of an exclusive look into their new seasonal collection for fall and familiarized myself a bit more with what West Elm is about. Aside from their various selections in decor and furniture, they have a great sense of translating seasons into colors and moods. I met Vanessa Holden, the Creative Director of West Elm who was in visiting from the West coast. She gave us a tour and talked to us about the new lines I also met Abigail Jacobs, Director of Public Relations. I learned that each collection is actually called a story rather than a collection; each collection includes different colors, materials and themes. West Elm does a great job in producing home decor and furniture that target a widespread of consumers from all over the country; they even have a store in Puerto Rico! They are also a bit famous for their owls in this falls’ story, which is a bit whimsical.
Ivan Richiez (me) with Jo Swani, our host from The Moxie Agency in the West Elm Boston store, holding one of the signature owls.
Thanks to Denise Korn and West Elm